Whatever your budget – whether you’re a cash-strapped start-up, or an established business – determining the best way to spend your funds is often a minefield. There are two major concerns: can you afford it and will there be a decent return on your investment?
Here at Different Dimensions, we understand your dilemma. We’ve been there. It’s important to us that the people we work with are investing their time and money into a process that elevates and improves their business. The good news is that UX (User Experience) Research is an investment that will pay off massively, and give you the tools to carve out a highly profitable future. All for a price that might surprise you.
What will you get?
Let’s demonstrate with our most basic UX package, which involves a round of testing with five users. The users will be carefully selected to fit the demographic of your typical website user and the analysis of their experience will arm you with the following results:
- A comprehensive examination of what works and what doesn’t for those who visit it
- Whether they would trust your brand enough to part with payment or personal details
- What they expect to see on your website that isn’t there
- How your offer compares with that of your closest competitors
- Feedback and advice about how to keep users on your site for longer
- Solid information about your marketplace that you can show investors, especially useful if you intend to approach them for extra funding
In total – a whole raft of invaluable information which can help you transform your potential customer’s experience of your site and dramatically improve the number of sales you make.
What will you save?
Chances are, you’ve already ploughed money and hard work into all sorts of marketing strategies, but if you rely solely on your old tried and tested techniques, it’s unlikely that you’ll drive your business forward in the way you want. As Henry Ford famously said: ‘If you always do what you’ve always done, you’ll always get what you’ve always got.”
With UX Research, the turnaround is fast. You’ll get the report and recommendations quickly meaning you can make those all important changes, based on clear, compelling evidence, ASAP. This rapid process means rapid results.
Despite having bigger budgets than most, countless blue-chip companies such as Virgin Atlantic, Tesco, B&Q, Channel 4 TV, ASOS and O2 include rapid user testing as part of their approach to delivering what their customers say they want and now they are reaping the benefits. Our five user package is priced at just £1350 plus VAT, it’s an affordable and efficient investment and will be quickly recouped by your increase in sales and the positive bond you will have forged with your customer. So the question should really be: can you afford not to do UX Research?