If you’ve ever stumbled across the term ‘UX Research’ you may have dismissed it as something techy and boring, or thought it was that weird movie George Lucas made before Star Wars. However, far from being the latest piece of disposable wizardry, UX Research (User Experience Research to give it its full name) is a tool you need to know about – a deeply personal, scientific journey into the mind of your customer which will allow you greater insight into their online behaviours so you can convert more visitors to your website into all-important sales.
This is beyond analytics and data gathering – UX Research takes real users, the kind of customers you are trying to target, and reveals what they are doing on your website or app and importantly, why they are doing it. Whilst Google Analytics and similar tools provide statistical information, UX Research, specifically user testing shows real people engaging with your business in a real way, telling you what is working and what isn’t, and whether anything makes them bounce off your site and onto your competitor’s. UX Research will help you give your customers an exceptional online experience, before your competitor gets the chance to snatch them away.
Remember the frustrations you’ve felt as a consumer? Whenever you try to book, buy or enquire about a service, there will be some companies who get it absolutely right, and others who turn you off by giving you a poor user experience in one way or another. Unless you know what the users of your website or app are really thinking and feeling, giving them the standard of service that will make them return to your site time and time again is sheer guesswork and high risk.
Armed with the invaluable insights UX Research gives you, you’ll have the ultimate competitive edge. Whether you’re in ecommerce or simply showcasing your business online, when your customer arrives at your digital shopfront they will be rewarded with the excellent experience they’re looking for because it will be tailored directly to their needs, effortlessly driving them towards placing an order or hitting the ‘contact us’ button. This is why so many successful online traders already deploy UX Research as their secret weapon, to boost conversions, attract repeat business and increase customer loyalty.
There are UX Research packages to suit every business and every budget. But they all have one thing in common – the power to push you light years ahead of your competition.